Unlike Twitter and Facebook, where brands drive engagement with their content through official accounts and pages, 70% of brand engagement on Pinterest is generated by the community itself, according to a new report by Digitas and Curalate.

The study, which analyzed nearly 10 million pins specific to the fashion/retail, automotive and electronics industries, also found that the best day/time to pin for optimum community engagement varied by topic/industry:

  • Fashion/Retail - 3 PM ET on Fridays
  • Automotive  - 12 PM ET on Fridays
  • Electronics - 10 PM ET on Mondays

Below, more key findings from the report, Go Forth and Pin.

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji