Some 67% of top brands are now using Instagram, reaching more than 100 million active monthly users on the network—a 500% increase in users since last year—according to a recent report from Simply Measured.

Although 76% of the Interbrand Top 100 brands maintain Pinterest profiles, while only 67% have Instagram profiles, the collective audience of those brands is under 500,000 on Pinterest and over 7 million on Instagram.

Below, additional findings from the Simply Measured Instagram Study:

Active Brands Are Posting More Photos

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji