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Some 67% of top brands are now using Instagram, reaching more than 100 million active monthly users on the network—a 500% increase in users since last year—according to a recent report from Simply Measured.

Although 76% of the Interbrand Top 100 brands maintain Pinterest profiles, while only 67% have Instagram profiles, the collective audience of those brands is under 500,000 on Pinterest and over 7 million on Instagram.

Below, additional findings from the Simply Measured Instagram Study:

Active Brands Are Posting More Photos

  • The percentage of top brands that averaged posting a photo a week dipped slightly in 2Q13 compared with 1Q13, but the percentage of brands posting more than 20 photos per month increased to 37%.
  • 23% of active Interbrand 100 companies posted on Instagram more than 50 times a month, up from 20% last quarter.

Facebook Integration

  • There have been more than two million likes, comments and shares of top brands' Instagram photos on Facebook in the year since the network brought to photo sharing application.
  • In 2Q13, brands saw an average of 337 likes, comments and shares on each Instagram photo that they posted to Facebook.
  • Twitter engagement on Instagram photos dropped 29% in 2Q13, in large part because Instagram stopped supporting embedded images on Twitter.

Most Popular Top Brands on Instagram

  • Luxury and apparel brands have found the most success on Instagram. Six of the top ten Interbrand 100 companies on Instagram are in these verticals.
  • Nike became the third major brand on the list to crack one million followers in 2Q13, joining MTV and Starbucks.

About the research: The report was based on data collected via the Simply Measured analytics platform on the social media performance of the global Interbrand Top 100 brands.

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji