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Some 76% of women think sharing photos of kids and pets is acceptable on social media, and 65% want to hear good personal news from their networks. However, 93% believe sharing one's current emotional state is unacceptable, and 83% have no interest in location check-ins, according to a recent report by Ginger Consulting, a branding firm.

The report What Women Want gathered insights on a range of topics from a panel of 400 "alpha women"—identified as consumer influencers and opinion leaders in their peer groups—as well as a nationally representative online survey of "mainstream" women. 

Below, additional key findings.

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji