Some 76% of women think sharing photos of kids and pets is acceptable on social media, and 65% want to hear good personal news from their networks. However, 93% believe sharing one's current emotional state is unacceptable, and 83% have no interest in location check-ins, according to a recent report by Ginger Consulting, a branding firm.
The report What Women Want gathered insights on a range of topics from a panel of 400 "alpha women"—identified as consumer influencers and opinion leaders in their peer groups—as well as a nationally representative online survey of "mainstream" women.
Below, additional key findings.
How Women Want to Connect
Mainstream women surveyed prefer connecting with friends and family by phone (43%), followed by email/messaging (27%) and texting (20%). Only 4% said they prefer Skype/Facetime, and just 3% favor handwritten letters and cards.
While the alpha group said they are constantly connected on their smartphones, mainstream women are more hesitant about technology and express more concern about bad tech manners.
Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.
LinkedIn: Ayaz Nanji