Similarly, 92% of consumers surveyed said they would buy a product with a social or environmental benefit if given the opportunity, and more than two-thirds (67%) said they have done so in the previous 12 months.
Moreover, 90% of people surveyed said they would boycott a brand for irresponsible behavior.
Below, additional key findings from the Global Corporate Social Responsibility Study, which was based on a survey of more than 10,000 people in the US, UK, Canada, Brazil, Germany, France, Russia, China, India, and Japan.
Consumers' Expectations of Businesses
- Just 6% of consumers surveyed say the singular purpose of business is to make money for shareholders.
- 91% say companies must go beyond the minimum standards required by law to operate responsibly.
- 22% say companies have made a significant positive impact on social and environmental issues.
- 27% say consumers themselves can have a significant positive impact through their purchases.
- 34% of consumers surveyed use social media to share positive information about companies and issues.
- 29% are using social media to learn more about specific organizations and issues.
- 26% are using social media to share negative information.
Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.
LinkedIn: Ayaz Nanji