Most marketing departments and advertising agencies plan to maintain current full-time creative staff levels in the second half of 2013, according to a recent report by The Creative Group, a staffing agency.
Among the of marketing and advertising executives surveyed, 59% said they plan to hire only to fill vacated roles during the remainder of the year. An additional 9% anticipate expanding their teams of creative professionals, 25% project hiring freezes, and 4% expect to reduce the size of their staff.
Below, additional findings from the report, which was based on a survey of 400 marketing and advertising executives in the United States.
Challenges Finding Talent
More than half (52%) of marketing and advertising executives said it's challenging to find skilled creative professionals today.
Hiring managers at midsize advertising agencies (50-99 employees) reported the greatest difficulty, with 81% of respondents saying it is somewhat or very challenging.
Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.
LinkedIn: Ayaz Nanji