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Baby Boomers and seniors now spend more time online than watching television, according to a report by Ipsos and Google.

On average, seniors and Boomers (defined in the report as those age 45 or older) spend 19 hours a week online, but they spend 16 hours watching television. Their online usage also far outpaces time spent listening to the radio and reading newspapers/magazines.

Below, additional key findings from the report, Reaching Today's Boomers and Seniors Online, which was based on an online survey of US adults.

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji