The most effective methods for generating B2B sales leads are outbound marketing (telemarketing, virtual/remote sales), event marketing (tradeshows, webinars, and seminars), and online marketing (email newsletters, websites, search, and blogs), according to a recent report by InsideSales.com.

On the other hand, the B2B sales and marketing professionals surveyed rated social media as the least effective lead generation strategy.

Among the top social networks, LinkedIn was rated the most effective tool, but it still barely reached above the bottom quartile in marketing method effectiveness.

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji