The majority (62%) of advertising and marketing executives expect companies to increase their spending on Facebook marketing in the next 12 months, according to a recent report from The Creative Group.
That number is up from 53% who predicted an increase in Facebook budgets one year ago.
Facebook clearly tops the list of social networks with an expected increase in spend, but a majority of executives also anticipate companies will channel more marketing dollars toward LinkedIn (51%) and Google+ (50%), up from 38% and 41% of respondents, respectively, last year.
Less than half of executives surveyed expect an increase in marketing spend on Twitter (48%), YouTube (40%), Pinterest (35%), and Instagram (32%).
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