The majority (62%) of advertising and marketing executives expect companies to increase their spending on Facebook marketing in the next 12 months, according to a recent report from The Creative Group.

That number is up from 53% who predicted an increase in Facebook budgets one year ago.

Facebook clearly tops the list of social networks with an expected increase in spend, but a majority of executives also anticipate companies will channel more marketing dollars toward LinkedIn (51%) and Google+ (50%), up from 38% and 41% of respondents, respectively, last year.

Less than half of executives surveyed expect an increase in marketing spend on Twitter (48%), YouTube (40%), Pinterest (35%), and Instagram (32%).

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji