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Most marketers say they struggle to personalize content in real-time, even though 77% say real-time marketing is highly important to their organization, according to a recent report by Neolane and The Direct Marketing Association.

Overall, marketers surveyed rate personalizing messages based on consumer behavior as their top challenge (60%), followed by marketing effectiveness/response rates (57%), improving customer retention (43%), harnessing Big Data (41%), and driving revenue via cross-sell/up-sell (38%).

Below, additional key findings from the Real-Time Marketing Insights Study, which was based on a survey 235 North American marketers.

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image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji