Consumers with Internet access in growth markets have become voracious shoppers, often exceeding the global average in early adoption of products, affinity for aspirational brands, researching, and deal sensitivity, according to a recent report by Nielsen.
Six out of 10 online survey respondents in the Asia-Pacific region said they are willing to pay extra for designer products, exceeding the global average by 17 percentage points. Affinity for buying famous brands is highest among respondents in the Asia-Pacific (55%) and Middle East/Africa (56%) markets, exceeding the global average of 47%.
Chinese consumers are the most willing to pay more for designer products (74% of respondents), and fondness for famous brands is highest in India (74%).
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