Projects on Kickstarter that have videos are 85% more likely to achieve their funding goals, according to a recent report by MWP.

Overall, 48% of the projects examined on the crowdfunding site that were accompanied by videos achieved their goals, compared with 26% of projects that did not have videos.

The report was based on an analysis of 7,196 projects on Kickstarter; 3,166 successfully received funding and 4,030 failed to get funding (this matches Kickstarter's overall 56/44 ratio of funded projects to unfunded projects).

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image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji