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What's the Secret to Success on Kickstarter? [Infographic]

by Ayaz Nanji  |  
August 9, 2013

Projects on Kickstarter that have videos are 85% more likely to achieve their funding goals, according to a recent report by MWP.

Overall, 48% of the projects examined on the crowdfunding site that were accompanied by videos achieved their goals, compared with 26% of projects that did not have videos.

The report was based on an analysis of 7,196 projects on Kickstarter; 3,166 successfully received funding and 4,030 failed to get funding (this matches Kickstarter's overall 56/44 ratio of funded projects to unfunded projects).

Below, additional key findings from the study.

Which Categories Benefit Most?

  • Across all categories, having a video as part of a Kickstarter project greatly increased the chance of success. However, videos were especially beneficial for particular verticals.
  • In the food, product design, photography, and children's books categories, having an accompanying video increased a project's chance of achieving funding more than 200%.

Where Are Successful Kickstarter Projects Based?

  • Because Kickstarter is US-based, it's not surprising that the majority of projects are from the US. The locations with most successful projects are California (19% of total projects) and New York (13.6%).
  • Aside from the US, the UK is by far the most active country on Kickstarter, with 2.6% of successful projects; all other nations account for less than 1%.

For more from the report, check out the following infographic:

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Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

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  • by Common Knowledge Fri Aug 9, 2013 via web

    It is common knowledge that video backed campaigns have a higher success rate. And as far as Geography, no one is going to move just to have a better proposed success rate on a KickStarter campaign. Glad I just skimmed this post.

  • by Gracious Store Sat Aug 10, 2013 via web

    It is not z surprise that any posting/articles with videos attached to them draw more audience than those with videos. This is because many people tend to read less and will prefer to listen and see what is been described. The seem to be more engaged listening than reading. .

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