More than three quarters (80%) of US college students describe themselves as more cost-conscious this year than a year ago, according to a recent survey by Fluent.

The majority (53%) also report having to meet higher expenses this year with less money. A quarter (26%) say they have less money this year to work with but their expenses stayed the same. Only 19% feel they have the money to meet expenses, and just 2% say they have significantly more money to spend this year than last.

Below, additional key findings from the report, which was based on a survey of more than 1,000 US college students preparing to return to school.

Income and Expenses

  • Just 45% of students said they met or exceeded their summer job earnings goal.
  • 34% said they fell short of their summer job earnings goals, and the remaining 21% said they had no set financial goals for the summer. 
  • Most college millennials (54%) plan to rely on off-campus work during the school year to meet expenses. 

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image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji