Just under one-third (31%) of the Interbrand Top 100 Brands have created Tumblr accounts, according to a recent report by Simply Measured.

Most of those accounts are active, and 21 of them posted during the 30-day period examined in the report (July 5-August 4, 2013).

Most (27) of the 31 brands with Tumblr accounts also have Pinterest or Instagram accounts, suggesting that companies are using the service as a complement to those other social networks.

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image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji