Most of those accounts are active, and 21 of them posted during the 30-day period examined in the report (July 5-August 4, 2013).
Most (27) of the 31 brands with Tumblr accounts also have Pinterest or Instagram accounts, suggesting that companies are using the service as a complement to those other social networks.
Below, additional key findings from the report.
Brand Activity Breakdown
- 13% of the brands examined on Tumblr average three or more posts a week.
- Six brands are taking their efforts much further, posting more than 10 times a week.
Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.
LinkedIn: Ayaz Nanji