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How Twitter Followers Help SMBs [Infographic]

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Nearly three quarters of people (72%) are more likely to make a future purchase from an SMB after they follow or interact with the business on Twitter, according to a recent report by Market Probe International and Twitter.

Moreover, 82% say they are more likely to recommend an SMB to friends and family after following them on Twitter.

Below, additional key insights from the report, which was based on a survey of 500 people in the US and UK who currently follow small and medium-sized businesses on Twitter.

Why People Follow SMBs

  • 73% of survey respondents follow SMBs on Twitter to get updates on future products. 
  • 63% follow to show support for the businesses. 
  • 61% follow to interact with SMBs (share ideas, provide feedback). 

An Emotional Connection 

  • 85% of SMB followers feel more connected with the business after following them. 
  • 70% have retweeted an SMB because they liked content. 
  • 64% have mentioned a business to share a positive experience. 
  • 54% have @replied to share a positive experience. 

Promoted Tweets 

  • 34% of respondents have interacted with a business after seeing an ad that included the SMB's Twitter handle. 
  • 32% are more likely to visit a business after seeing a Promoted Tweet from an SMB that relates to their interests or needs.  

For more findings from the report, check out the infographic:

 About the research: The report was based on data from an online survey fielded May 9-12, 2013 to 500 Twitter users in the US and UK. Respondents were screened to make sure they were 18 or older and to verify that they were a follower of an SMB.

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Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

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  • by Gracious Store Sat Sep 21, 2013 via web

    people are more confident to make purchases from complies they have interrracted with outside their businesses like in twitter or any other social network

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