Nearly three quarters of people (72%) are more likely to make a future purchase from an SMB after they follow or interact with the business on Twitter, according to a recent report by Market Probe International and Twitter.

Moreover, 82% say they are more likely to recommend an SMB to friends and family after following them on Twitter.

Below, additional key insights from the report, which was based on a survey of 500 people in the US and UK who currently follow small and medium-sized businesses on Twitter.

Why People Follow SMBs

  • 73% of survey respondents follow SMBs on Twitter to get updates on future products. 
  • 63% follow to show support for the businesses. 
  • 61% follow to interact with SMBs (share ideas, provide feedback). 

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image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji