As of May 2013, 15% of American adults age 18 and older do not use the Internet or email, according to a recent report by the Pew Internet and American Life Project.

Internet use is highly correlated with age, education, and household income, the study found. In particular, age corresponds strongly with Internet use: 44% of Americans age 65 and older are offline, compared with 17% of the next-youngest age group (adults 50-64).

A similar proportion (41%) of adults who have not graduated high school are offline, as are 24% of Hispanics and 24% of those in households earning less than $30,000 per year. And 20% of rural residents say they do not use the Internet, significantly more than those living in urban or suburban areas (14%).

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image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji