Mainstream media sites are the second most popular content source, accounting for 25% of Twitter shares.
Social media sites are the third most popular source for content, constituting 11% of shares by business-to-business marketers.
Below, additional key findings from the report, which was based on an analysis of the tweets of 500 North American B2B marketers (manager level and above).
Most Shared Industry Media Sources
Mashable is the most popular industry media source for B2B marketers (based on the number of unique marketers in the sample that shared each source on Twitter).
Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.
LinkedIn: Ayaz Nanji