Marketers are 25% more receptive to lead generation efforts than most professionals, according to a recent report by LeadJen.

The study, based on an analysis of 1.45 million call and email outreach attempts by marketing technology vendors, found the average contact rate for lead generation efforts directed to marketing professionals was 13%—or 8% to 30% higher than other professions (the contact rates for which ranged from 10% to 12%).

Below, additional key findings from the report.

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji