More than half (60%) of companies that market globally have no overarching multilingual content marketing strategy, accord to a recent report by Cloudwords.

Moreover, most marketers surveyed (67%) are unsure which technology tool, if any, they use to manage translation projects; and nearly one-third (31%) don't know how long it takes to complete translation projects.

As for annual spend, 69% of global marketers have no insight into their current budget, and 41.8% don't know their plans for the future.

Below, additional key findings from the report, which was based on data from a survey of 500 attendees of the Content Marketing World conference.

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji