One-third of sales representatives are "often" or "always (on a daily basis)" frustrated by their inability to quickly locate sales materials, according to a recent survey by Brainshark.

How bad is it? Nearly a quarter (22%) say they'd "need a GPS to find the materials [they] need," and 28% say their company's approach to organizing sales materials makes finding the right content chance-driven at best.

Below, additional key findings from the survey, which asked 416 sales professionals (reps and managers) about how they prepare for meetings, present during those meetings, and follow up afterward.

Preparation

  • 40% of sales reps usually start preparing within a day of an impending presentation.
  • 12% wait until the day of the meeting.
  • Just 16% are early birds—starting at least a week in advance.

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji