One in seven shoppers (14.3%) have already started buying presents for the holidays, and another 11.8% plan to start before Thanksgiving, according to a recent report by Burst Media.

However, not everyone is an early bird. Over a quarter (29%) of those surveyed don't plan to start shopping until after turkey day, and another 11.7%—including 17.3% of all men—admit they will probably wait until the last minute.

Below, additional key findings from the report, which was based on a data from a survey of 993 US online adults age 18 or older.

Spending Plans

  • 18.7% of shoppers surveyed say they will either spend much more or somewhat more on holiday gifts this year compared with last year.
  • 46.9% plan to spend about the same, and 22.6% plan to spend less this year.

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji