More than half (62%) of US consumers with Internet access now shop online at least once a month, and just 1% say they never shop online, according to a recent report by Walker Sands.

The most common types of products bought online in the last year include electronics (69% percent of consumers surveyed purchased online in 2013), books (67%), clothing (63%), household goods (38%), and office supplies (30%).

Below, additional key findings from the report, which was based on data a survey of more than 1,000 US consumers.

Top Purchase Drivers

• 80% of consumers surveyed are more likely to purchase a product online when offered free shipping, and 66% when offered one-day shipping.
• 64% of consumers are more likely to purchase when offered free returns and exchanges.
• 30% would spend more than $1,000 on a product online with free shipping and returns, compared with 10% who would do so without free shipping and returns.

Amazon.com

• 95% of consumers surveyed purchased something from Amazon.com in the past year.
• 40% of shoppers are willing to purchase any type of product from Amazon.
• Consumers are somewhat hesitant to purchase groceries and luxury goods from Amazon, though the majority would still do so.

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