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SMBs' 2014 Marketing Priorities

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More than a quarter (28%) of small and medium-sized businesses say increasing their online presence (further developing a website/online store) is their top marketing priority for 2014, according to a recent report by j2 Global's Campaigner, eFax and eVoice.

Adopting email marketing automation to easily and efficiently reach customers was a close second, cited by 23% of survey respondents as their top priority.

Ensuring email marketing efforts aren't thwarted by spam filters or the new tabs in Gmail is third on the list (11%), followed by adopting mobile marketing best practices (14%).

Below, additional key findings from the survey of 1,647 SMB professionals.

Mobile Apps 

  • 70% of survey respondents plan to use the Facebook mobile app for business development and marketing in 2014.
  • Twitter and YouTube are second and third in terms of mobile apps that SMBs have used and/or plan to adopt in the coming year.
  • Despite consumer popularity, only 3% of SMBs have used or plan to use Snapchat. 

 

Retiring Technologies

  • 27% of SMBs surveyed plan to retire their fax machine in 2014. 
  • 23% plan to transition from a landline to a virtual phone system/mobile phones.

Personal Priorities

  • 43% of respondents say exercising more often is their personal resolution for business success in 2014.
  • 23% say being open to new ideas is their personal resolution.

About the research: The report was based on data from an online survey of 1,647 SMB professionals conducted between November 15-22, 2013.


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Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

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  • by Seshu Thu Jan 2, 2014 via web

    Interesting read as we at our company mKonnekt still see Facebook dominates the social media landscape. One of the things we are noticing in the restaurant industry is the use of Instagram to showcase their offerings as the visual display of the different dishes is very appealing.
    Seshu
    mKonnekt

  • by Robin Willams Fri Jan 3, 2014 via web

    SMB;s also moving towards of Switching to cloud-based applications
    An increasing number of SMBs intend to perform procedures on cloud-based software. While many companies are not optimistic they will save money, 6 percent of respondents expected using cloud services would save them $5,000 annually.

    About 23 percent of SMBs want to get rid of their office landline in 2014, and 16 percent want to get rid of the fax machine. Close to 19 percent want to get rid of printers and go completely paperless in the new year. Others hope to switch from desktop computers to laptops, or mobile devices. Another popular wish is to utilize digital payment solutions like Square or PayPal instead of a traditional cash register.

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