More than three in four consumers say most of the claims that brands make in advertisements are exaggerated, according to a study by Lab42.

Specifically, among surveyed consumers, 57.4% say advertising claims are "somewhat exaggerated," and 19.0% say they are "very exaggerated," Lab42 reported.

Only 2.8% of consumers surveyed say the claims in various ads are very accurate:

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ABOUT THE AUTHOR
image of Lenna Garibian
Lenna Garibian is a MarketingProfs research writer and a marketing consultant in the tech industry, where she develops engaging content that builds thought leadership and revenue opportunities for clients. She's held marketing and research positions at eRPortal Software, GAP Inc., Stanford University, and the IMF. Reach Lenna via Twitter @LennaAnahid and LinkedIn.