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The Top Digital Priorities for Marketers in 2014

by Ayaz Nanji  |  
January 8, 2014

Increasing conversion rates is a top digital priority for 47% of marketers in 2014, according to a recent report by ExactTarget.

The survey of over 2,500 global marketers found that increasing/improving brand awareness (46% of respondents) and collecting/measuring/using behavior-based data (29%) are also major digital marketing to-dos in the year ahead.

Acquiring new subscribers (28% of respondents) and improving channels (24%) were the next most commonly cited priorities.

Below, additional key findings from the survey.

Digital Budgets on the Rise

  • 98% of marketers surveyed plan to increase or maintain their digital marketing budgets for 2014; only 2% plan to decrease their budgets.
  • The five top areas where marketers plan to increase digital spend in 2014 are data and analytics (61% plan to increase), marketing automation (61%), email marketing (58%), social media marketing (57%), and content management (57%).

Measures of Success

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Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

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  • by Gracious Store Wed Jan 8, 2014 via web

    I'm surprised that increase in conversion rate is the top priority of only 47% marketers you surveyed, does it mean that the other 53% have perfect, 100% conversion rate that they do not consider it as their main priority? .

  • by Robin williams Thu Jan 9, 2014 via web

    t is Good to know that "98% of marketers surveyed plan to increase or maintain their digital marketing budgets for 2014; only 2% plan to decrease their budgets". World is going to digitalize soon.

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