A quarter of marketers plan to keep their content marketing budgets at the same levels as 2013, and just 4% plan to decrease spend.
The report was based on data from a survey of 502 marketers conducted in fall 2013, with 53% of respondents focused on B2B marketing, 12% on B2C, and 28% on both.
Below additional key findings.
Top Content Marketing Priorities
The marketers surveyed rank generating leads as their top content marketing priority for 2014. Engaging customers/buyers is second, and brand building is third.
Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.
LinkedIn: Ayaz Nanji