However, smaller companies share more links and use more hashtags in their tweets than their bigger brethren.
The study examined the Twitter activity in 4Q13 of the Interbrand 2013 Top 100 Brands and the Forbes 100 Best Small Companies in America—which includes organizations with annual revenues of $5 million to $1 billion.
Not surprisingly, Simply Measured's analysis found the Interbrand 100 have more followers and retweets than the smaller companies. However, the larger brands are also posting more often to Twitter: They tweeted 12 times a day on average in 4Q13, compared with three times daily for the smaller companies.
Below, additional key findings from the report.
- Of the Interbrand Top 100 Brands, 98% tweeted at least once daily during 4Q13, and 92% tweeted more than once a day.
- In contrast, 56% of the 100 Best Small Companies didn't tweet on a daily basis.
Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.
LinkedIn: Ayaz Nanji