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Some 85% of CMOs say their efforts at implementing an omni-channel marketing strategy are being thwarted by a lack of access to data and inadequate tools/technology, according to a recent report by the CMO Club and Visual IQ.

Moreover, 82% say an inability to measure cross-channel performance is standing in their way to implementing an effective strategy, and 80% cite a lack of in-house talent.

Omni-channel marketing was defined in the report as "a strategy...in which brands plan, execute, measure, and optimize their efforts through every marketing touchpoint experienced by their target audience."

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji