Consumers most value the "four Ps"—product, price, place, and phone number—on local business websites, according to a recent report from BrightLocal.

A list of products is the most valued piece of information (12% of respondents picked it as most important), followed by a price list (11%), phone number (11%), physical address (10%), and hours of operation (10%), the survey of 811 consumers in the US and Canada found.

Only 4% of respondents say an attractive website is the most important element, and just 3% cite company images, according to the study.

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji