Most consumers (62%) say they worry about how their personal information is being used by marketers, according to a recent report from SDL.

Older consumers are more likely to worry about data and privacy issues than younger consumers, the survey of more than 4,000 people in three countries (the US, UK, and Australia) found:

—In the United States, 59% of consumers age 18-29 worry about data privacy, compared with 71% of consumers age 45-60.

—In the United Kingdom, only 48% of consumers 18-24 worry, compared with 63% of those age 45-54.

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji