Real-World Education for Modern Marketers

Join Over 614,000 Marketing Professionals

Start here!
N E X T
Text:  A A

The State of SEO in 2014

by   |    |  4,834 views

Most search engine-optimization (SEO) practitioners (71%) say understanding the link between social sharing and search rankings is more important in 2014 than it was last year, according to a recent report from BrightEdge.

Measuring rank in Google Universal Search results (those that include photos, videos, etc.) is also seen as increasingly necessary by SEO professionals (57% say it is more important in 2014), as is measuring presence and rank in Google Carousel results (72% view as more important).

Less than half (46%) of respondents say finding anomalies in keyword rank is more important this year than last, perhaps reflecting the search engines' changing emphasis on keywords as a ranking factor.

Below, additional key findings from the report, which was based on data from a survey of a community of 20,000 SEO practitioners representing over 8,500 brands.


Approaches and Measurement 

  • 85% of respondents say taking a page/content-based approach to SEO is more important in 2014 than it was in 2013.
  • 84% say knowing the ultimate impact of pages and content in terms of traffic, conversions, and revenue is now more important.
  • 78% say grouping pages in a way that aligns with business units and product types, just as they already group keywords, is more important.
  • Only 50% say measuring the business impact of keywords is more important in 2014, again perhaps reflecting keywords' changing role in SEO.

Ranking Variables

  • 85% of respondents say measuring rank across mobile devices such as tablets and smartphones is more important in 2014 than it was in 2013.
  • 53% say measuring rank in local search search markets is more important in 2014.

Content Performance

  • 83% of respondents say increasing content performance by optimizing for organic search is more important in 2014 than it was in 2013.
  • 55% say their content could be more search-engine-friendly.
  • 48% of SEO practitioners say their organization's content is optimized for organic search during content creation, 24% after content creation, 21% before content creation, and 7% say it isn't optimized at all.

About the research: The report was based on data from a survey of search marketing professionals representing over 8500 brands.


Join over 614,000 marketing professionals, and gain access to thousands of marketing resources! Don't worry ... it's FREE!

WANT TO READ MORE?
SIGN UP TODAY ... IT'S FREE!

We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:

Loading...

Ayaz Nanji is a digital strategy and content consultant. He is also a research writer for MarketingProfs. His experience includes working as a strategist and producer of digital content for Google/YouTube, the Travel Channel, and AOL.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

Rate this  

Overall rating

  • This has a 2 star rating
  • This has a 2 star rating
  • This has a 2 star rating
  • This has a 2 star rating
  • This has a 2 star rating
1 rating(s)

Add a Comment

Comments

  • by IBSEOTECH Wed Apr 16, 2014 via web

    The SEO require Research and here it is nicely stated...

  • by Schu14 Thu Apr 17, 2014 via web

    Thank you for writing this article. It really helps people like myself who want to learn more about SEO strategies. I found another great article about the Future of SEO on an agency's blog: http://royalladv.com/blog/2014/03/14/the-future-of-seo-2014-guide/

    There are a lot of great tips for those who are interested in SEO, Check out the article for sure!

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!