On average, 38% of retail marketing budgets are devoted to digital channels, according to a recent report from Conversant.

Moreover, 20% of retail marketers report that digital now accounts for 50-75% of their total spend, and 19% say that it constitutes 75-100% of their marketing budget.

The findings come from a survey conducted in December 2013 of 82 senior-level marketers who work for retailers (brick-and-mortar businesses and e-tailers).

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image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji