Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
Text:  A A

34% of Marketers Did Not Have a Documented Plan Last Year

by Ayaz Nanji  |  
April 21, 2014

Just over one-third of marketers (34%) did not have a documented marketing plan last year, according to a recent report from Marketo.

However, that percentage varies significantly by company size, with the smallest companies (fewer than 50 employees) least likely to have a documented marketing plan (only 56% reported having one for 2013) and the largest (1,001-5,000 employees) most likely to have one (81% reported having one).

Having a documented marketing plan seemed to be linked to overall satisfaction with a company's marketing team, Marketo found in its analysis: Over three-quarters (77%) of respondents who were extremely satisfied with their marketing team had documented marketing plans.

Below, additional key findings from the report, which was based on data from a survey of 493 B2B and consumer marketing professionals.


  • 16% of respondents say they always meet their marketing goals, and 55% say they usually do.
  • However, 22.5% say they don't have measurable marketing goals.

Marketing Programs

  • 42% of respondents run five or fewer marketing programs per month.
  • Small companies (50 or fewer employees) are the most likely to run fewer than five marketing programs per month.

Sign up for free to read the full article.Read the Full Article

Membership is required to access the full version of this how-to marketing article ... don't worry though, it's FREE!


We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:


Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

Rate this  

Overall rating

  • Not rated yet.

Add a Comment


  • by Keith Mon Apr 21, 2014 via web

    I wonder what is meant by a "plan". A simple list of current tactics? A well thought-out marketing strategy that maps to tactics? Companies are much more likely to have the former than the latter.

  • by Marc Hill Tue Apr 22, 2014 via web

    Interesting insights proving that many companies are still not doing what is required to compete -- marketing their company and brand! Similar results were found in our study about digital marketing ( Only 20% of small to large companies surveyed had a digital marketing strategy in place and there were many barriers getting in their time, talent and budget.

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!