Just over one-third of marketers (34%) did not have a documented marketing plan last year, according to a recent report from Marketo.

However, that percentage varies significantly by company size, with the smallest companies (fewer than 50 employees) least likely to have a documented marketing plan (only 56% reported having one for 2013) and the largest (1,001-5,000 employees) most likely to have one (81% reported having one).

Having a documented marketing plan seemed to be linked to overall satisfaction with a company's marketing team, Marketo found in its analysis: Over three-quarters (77%) of respondents who were extremely satisfied with their marketing team had documented marketing plans.

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji