What are the top rated marketing automation products for small businesses, mid-market companies, and large enterprises?

In its Buyer's Guide to Marketing Automation Software, TrustRadius tackled that question by looking at 400 in-depth reviews from authenticated end-users of marketing automation products as well the results of over 10,000 comparisons performed on the company's website.

The analysis did not include products focused on a single aspect of marketing automation (e.g., just landing page management), but rather on multifaceted tools that "help to automate and scale repetitive marketing tasks and the analysis of those efforts." Most of the software suites examined have a range of capabilities for demand generation, including email campaign management, landing pages, and lead scoring.

Even though the software products examined have many of the same core offerings, each also has its own additional capabilities (such as SEO or e-commerce tools), so the results are meant to be broad indicators of sentiment rather than the the best match for every business.

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji