Most marketers (63%) at midsize companies say they have too many marketing technology vendors to manage effectively, according to a recent report from DNN Software.

Just over half (53%) of marketers say their organization manages five or more technology vendor relationships, and 15% say their company manages 10 or more.

The number of technology vendor relationships varies significantly by the size of the organization: 75% of companies with 1,000-5,000 employees are working with five or more vendors, compared with 33% of companies with 50-99 employees.

Sign up for free to read the full article.

Take the first step (it's free).

Already a registered user? Sign in now.

Loading...

ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji