When US moms were polled on what they'd like for the holiday, 44% said they want to spend extra time with their loved ones—the most popular gift option by a significant margin.
Gift cards were second, selected by 29% of moms (respondents could select more than one option). Flowers were the third most wanted gift (28%), followed by jewelry and dining out (26% each).
Below, additional key findings from the report, which was based on data from a survey of 3,171 US online shoppers.
What Moms Are Getting
- When consumers were asked what they plan to give their mother this year, flowers ranked as the top gift (37% of respondents).
- Family time and dining out were the second most popular choices (29% each).
- 25% consumers said they plan to spend $50-$99 on Mother’s Day gifts this year.
- 21% plan to spend around $100-$249, and 19% between $25-$49.
Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.
LinkedIn: Ayaz Nanji