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What Do Moms Want for Mother's Day?

by Ayaz Nanji  |  
May 9, 2014
  |  1,550 views

What do moms really want for Mother's Day? Some quality family time, according to a recent survey conducted by PriceGrabber.

When US moms were polled on what they'd like for the holiday, 44% said they want to spend extra time with their loved ones—the most popular gift option by a significant margin.

Gift cards were second, selected by 29% of moms (respondents could select more than one option). Flowers were the third most wanted gift (28%), followed by jewelry and dining out (26% each).

Below, additional key findings from the report, which was based on data from a survey of 3,171 US online shoppers.


What Moms Are Getting 

  • When consumers were asked what they plan to give their mother this year, flowers ranked as the top gift (37% of respondents).
  • Family time and dining out were the second most popular choices (29% each).

Budgets

  • 25% consumers said they plan to spend $50-$99 on Mother’s Day gifts this year.
  • 21% plan to spend around $100-$249, and 19% between $25-$49.

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Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

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