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How People Use LinkedIn [Infographic]

by Ayaz Nanji  |  
May 14, 2014

Most active LinkedIn users spend at least three hours per week on the platform, have free accounts, and allow their connections to see the rest of their network, according to a recent report from Wayne Breitbarth/Power Formula.

The 2014 edition of Breitbarth's annual LinkedIn overview was based on data from a survey of 896 active users of the service from around the world. Most respondents (78.8%) have been members of the social network for 2+ years, though 7.4% only joined in the past 12 months.

Below, key findings:

Free vs. Paid

  • 81% of users surveyed say they have a free LinkedIn account.
  • 18% have paid accounts.
  • 1% are not sure.


  • 64.3% of respondents say they allow their connections to see the rest of the people in their network.
  • 12.8% say they do not.
  • 22.9% are not sure.

Number of Connections

  • The largest percentage of respondents (25.2%) have between 500-999 connections on LinkedIn.
  • 6.8% have fewer than 50 connections.
  • 1.5% have more than 10,000 connections.

Hours Spent

  • 43.2% of respondents spend between 0-2 hours per week on the service on average.
  • 26.3% spend between 3-4 hours per week on average.
  • 30.6% spend 5+ hours on LinkedIn per week on average.


  • 75.7% of respondents say they find the "Who's Viewed Your Profile" feature on LinkedIn helpful.
  • 63.3% find the "People You May Know" feature helpful.
  • 50.2% like the ability to directly message first-level connections.

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Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

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  • by James Wed May 14, 2014 via web

    Awesome, awesome, awesome infographic! Thank you Ayaz. I'll be sure to send this to my LinkedIn connections, as well as pin it to my Pinterest board of infographics!

  • by Nick Kosar Wed May 14, 2014 via web

    Excellent post. The "Who's Viewed Your Profile" stat (showing 3/4 of users find this feature valuable) tells me one thing: more and more users are getting comfortable opening their own profile to others. In other words, that people are getting used to being "open" in their social sharing, rather than being cautious and private. It makes LinkedIn so much more valuable, for the entire network.

  • by Florian Sun May 18, 2014 via web

    From my opinion the most difficult is to work on the promotion of your company page. Especially with the vitrine page that makes it even more confusing

  • by Krish TechnoLabs Mon May 19, 2014 via web

    There are numerous career, education, and community related groups you can join on Linkedin.groups could be utilized as a resource to make inquiries, discover replies, give counsel, share data, take surveys, and significantly more.

  • by Ivan Serrano Thu Jun 5, 2014 via web

    Great infographic, Ayaz!

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