Just over half (51%) of American leisure travelers say they use online search engines to look for deals, and 50% use travel booking sites. Deal sites are used by 27% of travelers, and 13% get opt-in emails.
Asked what would make them book a vacation more quickly, 42% of travelers surveyed say they would do so for a best-price guarantee and 23% say they would do so for a $100 cash reward.
However, travelers with income of $200,000 or more tend to prefer different incentives for booking, including double airline loyalty points.
Below, additional key findings from the report, which was based on data from a survey of US non-business travelers.
- Across all age and income levels, price is the most important factor in purchasing airline tickets.
- Older and wealthier vacation travelers place additional importance on convenience—such as schedules, connections, and layovers—and loyalty programs.
- 59% of respondents say they would be more likely to choose one similar flight over another if given the incentive of free luggage check-in.
- 34% say the top factor in their choosing a hotel is value/best quality for price.
- 23% prioritize location.
- 17% say price alone is their top factor.
- When choosing between comparable hotels, 75% of non-business travelers would chose one over another for a $50 cash reward.
About the research: The report was based on data from a survey of US non-business travelers (50% men, 50% women).