Just over half (51%) of American leisure travelers say they use online search engines to look for deals, and 50% use travel booking sites. Deal sites are used by 27% of travelers, and 13% get opt-in emails.
Asked what would make them book a vacation more quickly, 42% of travelers surveyed say they would do so for a best-price guarantee and 23% say they would do so for a $100 cash reward.
However, travelers with income of $200,000 or more tend to prefer different incentives for booking, including double airline loyalty points.
Below, additional key findings from the report, which was based on data from a survey of US non-business travelers.
- Across all age and income levels, price is the most important factor in purchasing airline tickets.
- Older and wealthier vacation travelers place additional importance on convenience—such as schedules, connections, and layovers—and loyalty programs.
- 59% of respondents say they would be more likely to choose one similar flight over another if given the incentive of free luggage check-in.
Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.
LinkedIn: Ayaz Nanji