B2C marketers say Facebook is the most effective social network for their business, whereas B2B marketers cite LinkedIn, according to a recent report from Social Media Examiner.

Asked to select the most important social platform for their organization, 68% of B2C marketers surveyed chose Facebook; Twitter was second (10% of respondents), followed by blogging (6%), and LinkedIn (6%).

In contrast, 33% of B2B marketers surveyed said LinkedIn was the most important social platform for their business; Facebook was second (31%), followed by Twitter (16%), and blogging (11%).

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji