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The Most Important Social Network for Marketers

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B2C marketers say Facebook is the most effective social network for their business, whereas B2B marketers cite LinkedIn, according to a recent report from Social Media Examiner.

Asked to select the most important social platform for their organization, 68% of B2C marketers surveyed chose Facebook; Twitter was second (10% of respondents), followed by blogging (6%), and LinkedIn (6%).

In contrast, 33% of B2B marketers surveyed said LinkedIn was the most important social platform for their business; Facebook was second (31%), followed by Twitter (16%), and blogging (11%).

Below, additional key findings from the report, which was based on data from a survey of 2,887 marketers (59% B2C, 41% B2B).


Most Used Platforms

  • Facebook is the most commonly used social platform by both B2C and B2B marketers surveyed (97% and 89%, respectively).
  • B2C marketers are relatively more focused on YouTube, Pinterest, and Instagram, whereas B2B marketers are more focused on LinkedIn, Google+, and blogging. 

Weekly Time Commitment

  • 64% of marketers surveyed say they are using social media 6 hours or more on average per week—a slight increase compared with 2013, when 62% reported 6 or more hours a week.
  • 19% of marketers say they spend more than 20 hours on average each week on social media.

Benefits of Social Media Marketing

  • 92% of marketers surveyed say their social media efforts have generated more exposure for their businesses.
  • 80% say they have seen increased traffic from their social media efforts.

Planned Investments

  • In the near future, marketers plan to devote more time to blogging (68% of those surveyed plan to use more), YouTube (67%), Twitter (67%), LinkedIn (64%), and Facebook (64%).
  • B2B marketers say they are more likely to increase blogging activity (74%) compared with B2C marketers (63%).

About the research: The report was based on data from a survey of 2,887 marketers (59% B2C, 41% B2B).


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Ayaz Nanji is an independent digital strategist and the co-founder of Inbound ContentWorks, a marketing agency that specializes in content creation for businesses and brands. He is also a research writer for MarketingProfs. His past experience includes working for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

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Comments

  • by Leo Borlo Wed Jun 4, 2014 via web

    Not saying that I like G+ but it helps with SEO.

  • by Tam Frager Wed Jun 4, 2014 via web

    Both Google+ and YouTube are important for search. Perhaps they're not as important (depending on the product or service) as social platforms, but they definitely are important when it comes to being found on Google.

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