Most marketers say increasing lead generation and traffic volume are their top website objectives in 2014, according to a recent report from Ascend2.

Some 60% of respondents say increasing the number of leads generated from their website is a top objective in the year ahead, and 50% view increasing traffic is a major goal, the survey of 336 B2B and B2C marketers found.

Other top objectives for websites: increasing visitor engagement (42% of respondents say it's a top priority), increasing sales transactions (35%), and increasing brand awareness (32%).

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji