Chief marketers are optimistic about the current business environment; they also believe they can achieve senior management's goals this year, according to a recent report from the CMO Council.

The findings were based on data from a survey of 525 global chief marketers (CMOs, executive vice-presidents, senior vice-presidents, and vice-presidents, depending on the top marketing title in each organization).

Some 81% of respondents say they believe management mandates for top-line revenue growth and market share in 2014 are realistic and attainable.

Moreover, 55% plan headcount additions this year, compared with 22% who expect reductions. Just 10% say they believe their own jobs are at risk.

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji