The survey of 546 SMBs (defined in the report as companies with 1 to 99 employees) found businesses spent 21.4% of their total media budgets on average on social media in the past 12 months.
Three-quarters (74.5%) of SMBs reported using social media to promote their businesses in some way in the past year—again, more than any other category of media.
The report was based on data from the Local Commerce Monitor—an ongoing survey of SMBs in the United States that tracks 35 different channels used for advertising and promotion. The media/platforms examined include online, traditional, mobile, local coupons, social, video, broadcast, local directories, giveaway items, and community sponsorships.
Take the first step (it's free).
You may also like:
- Are Marketers Friends With Their Coworkers on Social Media?
- Top 5 Mistakes Companies Make on Instagram, and What to Do Instead
- The Work Life of a Social Media Manager [Infographic]
- Five Best-Practices for B2B Social Media Influencer Marketing
- LinkedIn Stories Is Almost Here: Will It Reinvent the B2B Social Media Landscape?