Traditional marketing tactics remain some of the most used and well-liked channels by the local affiliates of US companies, according to a recent report from Brandmuscle.

The report was based on data from a survey of hundreds of local affiliates—dealers, agents, and franchisees—of companies in the United States across a range of industries.

Overall, coupons remain the most employed tactic by respondents (83% say they use the tactic), followed by direct mail (81%) and local events (79%).

Local event marketing is the tactic with the highest satisfaction rate (80% of businesses that employ it are satisfied), followed by coupons (77%).

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji