Salesforce and Microsoft Dynamics are the top two customer relationship management (CRM) systems, according to a recent report from G2 Crowd.

The rankings are based on the reviews of 1,700 CRM professional users. The 27 highest rated systems by customers were grouped based on two factors: overall customer satisfaction (average scores given by users) and market presence (market share, vendor size, and social impact).

CRM systems were defined in the report as being software products that provide salesforce automation features (contact, account, and opportunity management) marketing automation tools (lead and campaign management), customer support options (support case and knowledge management), and a unifying database.

Salesforce and Microsoft Dynamics were put in the CRM "leader" category because both had substantial scale and were rated relatively highly.

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji