Most enterprise marketers (88%) say they are already using digital retargeting to re-engage users who haven't converted or purchased on initial visits, according to a recent report from Marin Software.

Moreover, of those marketers who do not currently retarget, more than half (56%) say they plan to start within the next 12 months.

The most popular channel for retargeting is display advertising (81% of marketers who retarget use); next is search (77%), followed by social (48%), mobile (32%), and video (21%).

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji