Some 47% of B2B companies say their demand generation and sales teams are coordinated or completely coordinated, according to a recent report from Corporate Visions.

A similar proportion (43%) say their efforts are only somewhat coordinated, and 15% say demand generation and sales teams are not coordinated at all.

The report was based on data from a survey of 420 B2B marketing and sales professionals from around the world.

Among the key findings in the report are the following:

  • 40% of respondents say alignment between demand generation and sales teams leads to better lead conversion and closed deals.
  • 68% of respondents who say their demand generation and sales teams are coordinated or completely coordinated believe such alignment has a positive impact on their lead conversion efforts.
  • 39% of respondents reporting uncoordinated or somewhat coordinated teams say such a disconnect has impeded their ability to close leads.

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji