A similar proportion (43%) say their efforts are only somewhat coordinated, and 15% say demand generation and sales teams are not coordinated at all.
The report was based on data from a survey of 420 B2B marketing and sales professionals from around the world.
Among the key findings in the report are the following:
- 40% of respondents say alignment between demand generation and sales teams leads to better lead conversion and closed deals.
- 68% of respondents who say their demand generation and sales teams are coordinated or completely coordinated believe such alignment has a positive impact on their lead conversion efforts.
- 39% of respondents reporting uncoordinated or somewhat coordinated teams say such a disconnect has impeded their ability to close leads.
Take the first step (it's free).
You may also like:
- Make Account-Based Marketing Work for You in 2020
- Revenue Operations: A Game-Changer for B2B Marketers
- ABM Strategies for Winning Those Big, Attractive Deals: A Three-Tiered Approach
- Your Lead Data Is Bad, Fix It With Predictive Lead Scoring
- A Guide for Creating and Optimizing B2B Content Marketing Funnels [Infographic]