More than two-thirds (69%) of global consumers say recent events in the news have increased their concerns about sharing personal data with businesses, according to a recent report from SAS.

Moreover, nearly three-quarters (73%) of consumers say using personal information without permission violates their privacy—with 52% saying they feel strongly about this issue.

Below, additional key findings from the report, which was based on data from an online survey of 2,949 adult consumers in seven countries: The United States (36% of respondents), the United Kingdom (11%), Canada (11%), Portugal (11%), Australia (11%), New Zealand (10%) and Spain (9%).

Willingness to Share

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji