Moreover, nearly three-quarters (73%) of consumers say using personal information without permission violates their privacy—with 52% saying they feel strongly about this issue.
Below, additional key findings from the report, which was based on data from an online survey of 2,949 adult consumers in seven countries: The United States (36% of respondents), the United Kingdom (11%), Canada (11%), Portugal (11%), Australia (11%), New Zealand (10%) and Spain (9%).
Willingness to Share
Consumers' willingness to share personal data varies widely by industry. For example, 73% of respondents say they are likely to share personal information with banks/credit unions, but only 33% say they are likely to share the same information with entertainment providers.
- 94% of respondents are willing to share their name and email address with businesses.
- To get more personalized and relevant offers, about three-quarters of customers are willing to provide their birthday month and year.
- Not surprisingly, consumers are least willing to share credit card/financial data.
Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.
LinkedIn: Ayaz Nanji