Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
N E X T
Text:  A A

The State of B2B Event Marketing

by   |    |  2,882 views

Some 91% of B2B marketers say they invested some budget in event marketing in 2014, according to a recent report from Regalix.

More than half (57%) of B2B marketers say events were extremely significant for accelerating lead generation/growing their sales pipeline, and an additional 33% say events were somewhat significant.

Most (57%) of the marketers surveyed say they organized only physical events in 2014; 35% conducted a combination of physical and online events; 9% were only virtual.

The most popular type of event was conferences, with 72% of B2B marketers saying they had helped to conduct at least one.

Other popular event types included tradeshows (66%) and exhibitions (55%).


Below, additional key findings from the report, which was based on data from a survey of 212 senior B2B marketing executives.

Objectives

  • 80% of respondents say lead generation and brand building are top objectives for investing in event marketing.
  • 64% say customer engagement is a top objective.

Number of Events

44% of respondents say they conduct or organize more than 10 events per year.

Event Promotion

  • 84% of respondents say email is an effective channel they use to promote events.
  • 68% say their websites and social media pages are effective.

Metrics

76% of respondents say they use the number of leads generated as a metric to measure event effectiveness.

About the research: The report was based on data from a survey of 212 senior B2B marketing executives.


Join over 600,000 marketing professionals, and gain access to thousands of marketing resources! Don't worry ... it's FREE!

WANT TO READ MORE?
SIGN UP TODAY ... IT'S FREE!

We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:

Loading...

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

Rate this  

Overall rating

  • Not rated yet.

Add a Comment

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!