Women click around more on e-commerce sites, left-handed shoppers are slower to navigate, and older consumers tend to view fewer pages, according to a recent report from Content Square.

The report was based on data from a study of 4,000 French consumers. The researchers analyzed participants' browsing history on 20 e-commerce sites, looking for demographic differences in key behaviors, including the number of clicks, display time, active time, inactive time, interaction rate, scroll rate, viewed pages, and average hesitation before click.

Below, key findings from the study.

Women vs. Men

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji