Internet users on all devices are scrolling farther and farther down on e-commerce site pages, according to a recent report from Content Square.

The report was based on data collected between August 2013 and November 2014 from 50 million browsing sessions on the websites of 100 top global retailers.

Scroll rate—the position of the last line viewed by a consumer—increased on e-commerce sites across all devices between 2013 and 2014, the analysis found.

Scroll rate increased 5% on desktops: Consumers went an additional 40 pixels lower on e-commerce pages, on average, in 2014 than in 2013.

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji