Some 62% of small businesses surveyed cite word-of-mouth/customer referrals as a top 3 marketing strategy, by far the highest endorsement level of any tactic.
Other strategies considered effective include email (34% rank it as a top 3 tactic), networking (25%), social media (23%), search engine marketing (14%), and content marketing (13%).
Television/radio ads are viewed as the least effective marketing strategy, with just 2% of respondents ranking them in the top 3.
Below, additional key findings from the report, which was based on data from a survey of 408 small business Infusionsoft customers (50% B2C-focused; 28% B2B; 22% mixed).
Attitudes Toward Common Business Activities
- Regarding business-related tasks, respondents say they most enjoy serving customers and developing products.
- The least-liked activities are administrative, human resources, and financial.
Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.
LinkedIn: Ayaz Nanji